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" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

Scott Borchetta

You

World

Personality

" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

" The end game is always a hit song. "

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

Care

Country

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

" The Big Machine Label Group will continue to knock down doors to break female talent. "

" If we don't have great music, we're not any company. "

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

Path

Creative

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

" You've got to believe in yourself. "

" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

" I learned that you could beat the big guys with desire, passion, and hard work. "

" You can come after me all day long. I don't care. "

Scott Borchetta

Come

Care

" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

" Our focus is still on country, but, really, on whatever music our artists are making. "

" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

" Every day is an adventure, and no two days are ever alike. "

" I've had so many conversations with new artists trying to figure out their careers. "

" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "

" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "