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" Be first and be lonely. "
Ginni Rometty
Lonely
First
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" Some people make their choice on size. I happen to not be a believer in that. I've often said, especially in an industry that's clamoring for growth, if I wanted size, I wouldn't have divested $8 billion of businesses. "
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" Don't protect your past. Don't protect your products. "
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" What has always made IBM a fascinating and compelling place for me is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "
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" When you remove layers, simplicity and speed happen. "
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" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "
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" There will be times you make decisions that actually detract from growth. "
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" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "
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" To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors. "
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" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "
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" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "
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" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "
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" I often sit back and say, 'Be sure about what I believe.' "
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" Never love something so much that you can't let go of it. "
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" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "
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" I'm the ninth CEO of IBM. Every one of my predecessors has steered through a technological shift, and every one left the company in a better position than the person before them and prepared this company with a very strong balance sheet to allow it to continue to invest for the next shift. "
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Balance
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" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "
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" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "
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" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "
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" This idea of 'New Collar' says for the jobs of the future here, there are many in technology that can be done without a four-year college degree and, therefore, 'New Collar' not 'Blue Collar,' 'White Collar.' It's 'New Collar.' "
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Blue
Technology
Future
" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "
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You
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" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "
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" Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business. "
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" You build your own strategy. You don't define it by what another competitor is doing. "
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" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "
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" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "
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" And so when I moved to IBM, I moved because I thought I could apply technology. I didn't actually have to do my engineer - I was an electrical engineer, but I could apply it. And that was when I changed. And when I got there, though, I have to say, at the time, I really never felt there was a constraint about being a woman. I really did not. "
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Thought
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" The ability to please your shareholders comes because of what you do for clients. "
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" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "
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" I think, given who the IBM target company is, I feel our purpose is to be essential to our clients. "
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