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" To me, I learned along the way, you know, culture is behavior. That's all it is; culture is people's behaviors. "

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" One of the most important topics I think for us all to work on is job creation. "

" Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware. "

" Every day I get to 'Think' and work on everything from digitizing electric grids so they can accommodate renewable energy and enable mass adoption of electric cars, helping major cities reduce congestion and pollution, to developing new micro-finance programs that help tiny businesses get started in markets such as Brazil, India, Africa. "

" No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" When my father left us, my mother went back to school immediately. She went to school in the day while we were at school, and she worked at night. She worked very hard to never let someone define her as a victim or a failure. "

" Above and beyond, not only are we an innovation company, we are in service of our clients. "

" This century, the 21st century, will be the Indian century - and I really believe that. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" Every part of your business will change based on what I consider predictive analytics of the future. "

" If you step back and look at technology from every era, it has displaced jobs but also created a lot of jobs. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "

" The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal. "

" Work on something that matters. Have courage. "

" Digital, it is not the destination. "

" The recommendation when I'm mentoring folks, I always tell them - and we talked about this last year - take a risk. "

" Don't protect your past. Don't protect your products. "

" Be first and be lonely. "

" The social network will be the new production line. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you. "

" Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value. "

" I've always looked for challenges, and I have found plenty. "

" There will be times you make decisions that actually detract from growth. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process. "

" I make time to exercise. It's not being indulgent. I think it's got a lot to do with your ability to manage properly and stay focused. There's no doubt about that. "

" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "