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" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "
Kimbal Musk
Kind
You
Way
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" Everyone has to eat, so the opportunities in the space are incredible. "
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" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
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" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "
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" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "
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" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "
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" I want to make the school-garden movement work. "
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" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "
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" I was very afraid of failure because if you fail at something you love, then you ruin what you love. "
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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
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" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
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" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
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" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "
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" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "
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" We believe PulseRank will replace PageRank over time for the real-time Web. "
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" People want real food. The demand for it is through the roof. "
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Real
" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "
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" I really believe that people don't have to eat healthy; they just have to know what they are eating, and then they'll eat better. That is really the movement we are behind. "
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" The best training ground in the world is Silicon Valley and the tech space. "
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
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" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "
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" The idea behind fast food is great - people want convenience. "
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" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "
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" Food never ends. It's one of the greatest things about working on food - we're always going to need food. "
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" Our family are all very hard working. "
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" Community through food is my mission; it is what I do. "
Kimbal Musk
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" The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing. "
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
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" There's no doubt about it: people want local, real food. "
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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
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