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" My brother is about energy. SpaceX is his passion, and I love being a part of that company. Energy is where he spends a lot of his time and thinking in terms of having an impact on the world. "
Kimbal Musk
Brother
Thinking
Time
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" Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. "
Kimbal Musk
People
Door
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
Kimbal Musk
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Think
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" I joined the board of Chipotle because no company has ever been able to scale fresh, properly sourced food in the history of America. "
Kimbal Musk
Company
America
History
" My goal is to go from the industrial food system toward a real food system where you understand what you are eating. "
Kimbal Musk
Go
Food
Goal
" We want kids to value real food and understanding that it isn't just about feeding people but about nourishing the body, the community and the planet. "
Kimbal Musk
Community
Body
People
" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
Kimbal Musk
Amazing
Chef
Friend
" Memphis is a vibrant and diverse city that is on the verge of a Real Food renaissance. We are more than thrilled to be part of that movement by investing in the Crosstown and Shelby Farms Park developments. "
Kimbal Musk
City
Food
Park
" The idea behind fast food is great - people want convenience. "
Kimbal Musk
Want
Behind
Fast
" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
Kimbal Musk
Going
Real
Be Real
" We believe PulseRank will replace PageRank over time for the real-time Web. "
Kimbal Musk
Time
Replace
Over
" It is an interesting thing. Every time I try and stray from the path of food, I get whacked. "
Kimbal Musk
Get
Path
Time
" I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food. "
Kimbal Musk
Work
Food
Community
" People want real food. The demand for it is through the roof. "
Kimbal Musk
People
Food
Real
" I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences. "
Kimbal Musk
Train
You
New York
" At Tesla, we don't go into a community and think we're going to sell one or two cars. "
Kimbal Musk
Community
Go
Going
" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "
Kimbal Musk
Short
Community
Food
" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "
Kimbal Musk
Always
Colorado
No Sense
" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "
Kimbal Musk
Perfect
Way
Ads
" The Kitchen was a really great concept; it just wasn't at the price point that made it accessible to people. People could visit occasionally, and some people were coming regularly. It just wasn't a novel concept for every customer. "
Kimbal Musk
Price
People
Kitchen
" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
Kimbal Musk
World
Started
Serving
" Microwave sales have plateaued as people realize that reheated TV dinners give us no joy. "
Kimbal Musk
Us
Sales
People
" Boulder should be next to the word 'community' in the dictionary. "
Kimbal Musk
Word
Community
Dictionary
" I used to throw cooking parties in university. Everyone would come over - sometimes you'd just do a mac and cheese, but if you do that better than everyone else, you can get people to come to you. "
Kimbal Musk
People
Better
Cooking
" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "
Kimbal Musk
Down
Growing Up
Growing
" If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer. "
Kimbal Musk
Infrastructure
You
Corn
" It's relatively easy to set up a tech company, join an accelerator, and progress down a pathway towards success. It's more complex to do that with food. "
Kimbal Musk
Progress
Success
Up
" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
Kimbal Musk
Turkey
Planet
Confusing
" Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities. "
Kimbal Musk
Hearts
Right
Square
" The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but they do. They want to eat things that taste good. "
Kimbal Musk
Good
Eat
Problem
" We're moving to be more of a plant-based society. "
Kimbal Musk
Moving
Society
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