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" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

Scott Borchetta

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" It's just part of my DNA. I love racing. "

Scott Borchetta

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

Scott Borchetta

" I've always thought that I've had a nice gift for putting the right people together. "

Scott Borchetta

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

Scott Borchetta

" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "

Scott Borchetta

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

Scott Borchetta

" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

Scott Borchetta

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

Scott Borchetta

" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "

Scott Borchetta

" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

Scott Borchetta

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

Scott Borchetta

" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

Scott Borchetta

" If we don't have great music, we're not any company. "

Scott Borchetta

" When you break an artist, you learn a lot. "

Scott Borchetta

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

Scott Borchetta

" I've had so many conversations with new artists trying to figure out their careers. "

Scott Borchetta

" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

Scott Borchetta

" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

Scott Borchetta

" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

Scott Borchetta

" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

Scott Borchetta

" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

" We're a content company. And if we create the best content, every distributor will want what we have. "

Scott Borchetta

" Relationships feed on credibility, honesty, and consistency. "

Scott Borchetta

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

Scott Borchetta

" I'm being myself when the camera is rolling. "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta

" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

Scott Borchetta