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" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

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" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

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" Like everything at Big Machine Label Group, the music comes out when it's ready. "

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" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "

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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" It's a rare opportunity when you can do something for the greater good. "

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" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

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" There's no reason people should be hungry in our country. It's not acceptable. "

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" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

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" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

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" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

Scott Borchetta

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

Scott Borchetta

" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

Scott Borchetta

" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

Scott Borchetta

" Our focus is still on country, but, really, on whatever music our artists are making. "

Scott Borchetta

" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

" I'm not a politically correct person. "

Scott Borchetta

Politically Correct

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

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" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta

" The camera is the gatekeeper to the audience that's watching you. "

Scott Borchetta

" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

Scott Borchetta

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta

" I've always thought we've done our best work when everything is on the line. "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" Every day is an adventure, and no two days are ever alike. "

Scott Borchetta

" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

Scott Borchetta

" You've got to believe in yourself. "

Scott Borchetta

Believe In Yourself

" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

Scott Borchetta

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

Scott Borchetta