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" When you break an artist, you learn a lot. "

Scott Borchetta

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" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

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" Can a label group by itself scale to make a sensible business? I don't think so. "

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" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "

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" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "

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" You've got to believe in yourself. "

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Believe In Yourself

" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

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" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

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" I'm not a politically correct person. "

Scott Borchetta

Politically Correct

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

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" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

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" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

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" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

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" Our focus is still on country, but, really, on whatever music our artists are making. "

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" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "

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" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

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" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

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" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

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" Relationships feed on credibility, honesty, and consistency. "

Scott Borchetta

" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

Scott Borchetta

" The end game is always a hit song. "

Scott Borchetta

" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

Scott Borchetta

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "

Scott Borchetta

" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

Scott Borchetta

" It's a rare opportunity when you can do something for the greater good. "

Scott Borchetta