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" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

Scott Borchetta

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" The camera is the gatekeeper to the audience that's watching you. "

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" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

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" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

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" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

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" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

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" I'm not a politically correct person. "

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Politically Correct

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

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