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" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

Scott Borchetta

Music

Work

Three

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" You've got to believe in yourself. "

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

" Can a label group by itself scale to make a sensible business? I don't think so. "

" I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. "

" I'm being myself when the camera is rolling. "

" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

" I learned that you could beat the big guys with desire, passion, and hard work. "

" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

Scott Borchetta

Crazy

World

" The Big Machine Label Group will continue to knock down doors to break female talent. "

" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

" Our focus is still on country, but, really, on whatever music our artists are making. "

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

" It's just part of my DNA. I love racing. "

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

Path

Creative

" I've always thought we've done our best work when everything is on the line. "

" I've had so many conversations with new artists trying to figure out their careers. "

" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "