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" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

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" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

Scott Borchetta

" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

Scott Borchetta

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

Scott Borchetta

" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

Scott Borchetta

" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

Scott Borchetta

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "

Scott Borchetta

" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

Scott Borchetta

" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

Scott Borchetta

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

Scott Borchetta

" The Big Machine Label Group will continue to knock down doors to break female talent. "

Scott Borchetta

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

Scott Borchetta

" I've had so many conversations with new artists trying to figure out their careers. "

Scott Borchetta

" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

Scott Borchetta

" If we don't have great music, we're not any company. "

Scott Borchetta

" The end game is always a hit song. "

Scott Borchetta

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

Scott Borchetta

" I'm being myself when the camera is rolling. "

Scott Borchetta

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

Scott Borchetta

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

Scott Borchetta

" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

Scott Borchetta