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" Relationships feed on credibility, honesty, and consistency. "

Scott Borchetta

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" The Big Machine Label Group will continue to knock down doors to break female talent. "

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" The facts show that the music industry was much better off before Spotify hit these shores. "

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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

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" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

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" It never gets easier to break a new act. "

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" Can a label group by itself scale to make a sensible business? I don't think so. "

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" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

Scott Borchetta

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

Scott Borchetta

" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "

Scott Borchetta

" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

Scott Borchetta

" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

Scott Borchetta

" Every day is an adventure, and no two days are ever alike. "

Scott Borchetta

" When you break an artist, you learn a lot. "

Scott Borchetta

" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "

Scott Borchetta

" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "

Scott Borchetta

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

Scott Borchetta

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

Scott Borchetta

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta

" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta

" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

" You can come after me all day long. I don't care. "

Scott Borchetta

" The camera is the gatekeeper to the audience that's watching you. "

Scott Borchetta

" I've had so many conversations with new artists trying to figure out their careers. "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

Scott Borchetta

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

" It's a rare opportunity when you can do something for the greater good. "

Scott Borchetta

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta