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" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

Scott Borchetta

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" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

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" You've got to believe in yourself. "

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Believe In Yourself

" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

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" When you break an artist, you learn a lot. "

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" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

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" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

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" We're a content company. And if we create the best content, every distributor will want what we have. "

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" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

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" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

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" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

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" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

Scott Borchetta

" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

Scott Borchetta

" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

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" It never gets easier to break a new act. "

Scott Borchetta

" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

Scott Borchetta

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

Scott Borchetta

" I'm not a politically correct person. "

Scott Borchetta

Politically Correct

" It's a rare opportunity when you can do something for the greater good. "

Scott Borchetta

" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

Scott Borchetta

" If we don't have great music, we're not any company. "

Scott Borchetta

" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "

Scott Borchetta

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

Scott Borchetta

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

Scott Borchetta

" It's just part of my DNA. I love racing. "

Scott Borchetta

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

Scott Borchetta

" I've had so many conversations with new artists trying to figure out their careers. "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta