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" If you're surrounded by noise all the time, it has a pretty bad effect on the spirit. "

Julian Treasure

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" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "

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" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "

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" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

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" People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise. "

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" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "

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" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "

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" The trouble with listening is that so much of what we hear is noise, surrounding us all the time. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" Retailers don't think about why they have music. There are a number of issues. It can be very powerful in the right place, where it is played appropriately. "

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" Most of us walk around with our ears switched off because so much noise is unpleasant. "

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" Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

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" There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "

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" Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that. "

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" Sound affects us physiologically, psychologically, cognitively, and behaviorally all the time. The sound around us is affecting us even though we're not conscious of it. "

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" Sound changes moods, yet most of the sound around us is unplanned. "

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" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "

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" Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere. "

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" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

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" By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits. "

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" While interrupting is not always wrong, it should never become a habit. "

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" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "

Julian Treasure

" It's a common mistake to speak the same to everybody. We all have different filters. "

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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" If we teach our children how to listen properly to the world - and especially to each other - they will understand the consequences of their own sound and be far more responsible in making it. "

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" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

Julian Treasure