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" Most of us walk around with our ears switched off because so much noise is unpleasant. "
Julian Treasure
Noise
Walk
Off
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" I often go into shops and ask them to turn the music down. "
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" People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry. "
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" Listening is an activity. It's not passive. We are creating the world by listening all the time. "
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" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "
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" It's dangerous to generalise about sound because many of its effects work through association. These can be universal: we all instinctively associate any sudden, unexpected noise with danger and react with a release of fight/flight hormones, while most people find sounds like gentle rainfall or birdsong calming and reassuring. "
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" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "
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Looking
" Intention is very important in sound, in listening. When I married my wife, I promised her I would listen to her every day as if for the first time. Now that's something I fall short of on a daily basis. "
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Listening
" Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen. "
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You
Think
" You can't truly listen to someone and do anything else at the same time. "
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Listen
Someone
Same
" We move through soundscapes all the time, and most of them are accidental - a by-product. Most retail soundscapes are accidental, incongruent with the brands, and mostly hostile. "
Julian Treasure
Move
Most
Time
" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "
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Music
Experience
More
" I think absolute honesty may not be what we want. I mean, 'My goodness, you look ugly this morning.' Perhaps that's not necessary. "
Julian Treasure
Ugly
Think
Morning
" Music is the most powerful sound there is, often inappropriately deployed. It's powerful for two reasons: you recognize it fast, and you associate it very powerfully. "
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Two
You
Sound
" I have visited a number of boutique hotels where you feel there is a little bit of self-indulgence going on. "
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Little
Hotels
Going
" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "
Julian Treasure
Someone
Buy
Yourself
" All of our physical rhythms are being affected by sound outside us all the time. "
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Sound
Us
Physical
" There are just huge benefits to come from designing for the ears in our health care. "
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Health Care
Just
Health
" Ears are made not for hearing but for listening. Listening is an active skill, whereas hearing is passive. Listening is something that we have to work at - it's a relationship with sound. And yet, it's a skill that none of us are taught. "
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Work
Listening
Relationship
" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "
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Dream
Sound
Way
" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "
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Crazy
Music
Violence
" I would suggest that our listening is the main way that we experience the flow of time from past to future. "
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Flow
Past
Future
" We experience every space in five senses, so it's strange that architects design just for the eyes. "
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Space
Strange
Eyes
" Some of my best friends are architects. And they definitely do have ears. But I think sometimes they don't use them when they're designing buildings. "
Julian Treasure
Best
Think
Buildings
" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "
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Writing
More
Listening
" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "
Julian Treasure
True
Vote
Power
" I think it's pretty pointless, my children learning to use a keyboard - we will just talk to our computers. Why would we not? "
Julian Treasure
Children
Learning
Think
" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "
Julian Treasure
Gift
Motivation
Knowledge
" Sound in a space affects us profoundly. It changes our heart rate, breathing, hormone secretion, brain waves. It affects our emotions and our cognition. "
Julian Treasure
Heart
Us
Space
" Men tend to listen in what I call a reductive way, which is to say for a point, for a solution. You know, we like to have a problem and solve it. Bang. Thank you very much. On to the next thing. "
Julian Treasure
You
Problem
Thank You
" There's a lot of research now showing that noise, and the lack of quiet working space, is one of the biggest issues for all office workers. "
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Now
Space
Research