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" It's a common mistake to speak the same to everybody. We all have different filters. "

Julian Treasure

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" In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call. "

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" I've heard many reports of police attending scenes of domestic violence where they've had to turn off music and televisions and radios. Noise tends to drive us a bit crazy. "

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" I'm totally obsessed with sound. It's my life. "

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" We're designing environments that make us crazy. And it's not just our quality of life which suffers. It's our health, our social behavior, and our productivity as well. "

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" The human voice: It's the instrument we all play. It's the most powerful sound in the world, probably. It's the only one that can start a war or say 'I love you.' And yet many people have the experience that when they speak, people don't listen to them. "

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" My mother, in the last years of her life, became very negative, and it's hard to listen. I remember one day, I said to her, 'It's October 1 today,' and she said, 'I know, isn't it dreadful?' It's hard to listen when somebody's that negative. "

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" We experience every space in five senses, so it's strange that architects design just for the eyes. "

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" For the great speakers, it's all about the audience. And the feeling they have is that they're giving a gift, of maybe knowledge or inspiration or motivation. "

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" There are just huge benefits to come from designing for the ears in our health care. "

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" When you hear a child's voice, it will have that immediate effect of putting you in mind of looking after children. "

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" A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work. "

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" Someone else's paper is fascinating until you buy it yourself. Then it loses its appeal, and you have to pass it on to someone else to reinvigorate it. "

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" Your ears are always on - you have no ear lids. They work even when you sleep. "

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" As parents, we tend to be in Tell rather than Listen mode. "

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" It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep. "

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" The need to be right can arise from a fear of being disrespected. Or it may come out of the fear of being seen as we really are: as flawed human beings who are perfectly imperfect and full of contradictions and confusions. "

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" Let's define listening as making meaning from sound. It's a mental process, and it's a process of extraction. We use some pretty cool techniques to do this. One of them is pattern recognition. "

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" If you want to be listened to, the first step is to listen well yourself. "

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" I often go into shops and ask them to turn the music down. "

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" My dream is to make the world sound better, but the only way to do that is to let businesses see that there is profit in it. "

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" We vote for politicians with lower voices, it's true, because we associate depth with power and with authority. "

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" Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more. "

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" We all like to look good. However, this basic human desire can often get in the way of our listening and our speaking. This tendency often evinces itself in two simple words: 'I know.' But if I know everything, what can I learn? Absolutely nothing. "

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" Without our natural soundscape, we are making ourselves tired, stressed, and frightened all at the same time. "

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" All of our physical rhythms are being affected by sound outside us all the time. "

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" The desire to be right can be very destructive in relationships. "

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" Most of us walk around with our ears switched off because so much noise is unpleasant. "

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" It is a mistake to assume that everyone listens like you do: your listening is as unique as your fingerprints, and so is everyone else's. "

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" You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars. "

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" We spend all our time teaching reading and writing. We spend absolutely no time at all, in most schools, teaching either speaking or, more importantly still, listening. "

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