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" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

Scott Borchetta

Mission

You

Some

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" I'm not a politically correct person. "

" Relationships feed on credibility, honesty, and consistency. "

" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "

" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "

" When you break an artist, you learn a lot. "

" Like everything at Big Machine Label Group, the music comes out when it's ready. "

Scott Borchetta

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" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

" The Big Machine Label Group will continue to knock down doors to break female talent. "

" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

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" You've got to believe in yourself. "

" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

Path

Creative

" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "

" The end game is always a hit song. "

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

" It's a rare opportunity when you can do something for the greater good. "

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

" I've always thought we've done our best work when everything is on the line. "

" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

" The camera is the gatekeeper to the audience that's watching you. "

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "

" I'm being myself when the camera is rolling. "