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" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta

Culture

You

Cool

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" Our focus is still on country, but, really, on whatever music our artists are making. "

" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

Hollywood

" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

" I'm being myself when the camera is rolling. "

" The facts show that the music industry was much better off before Spotify hit these shores. "

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "

" Every day is an adventure, and no two days are ever alike. "

" When you break an artist, you learn a lot. "

" Can a label group by itself scale to make a sensible business? I don't think so. "

" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

" Like everything at Big Machine Label Group, the music comes out when it's ready. "

Scott Borchetta

Music

Everything

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

Care

Country

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

House

Guitar

" You've got to believe in yourself. "

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

" I'm not a politically correct person. "

" It's just part of my DNA. I love racing. "

" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

Path

Creative

" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

" It's a rare opportunity when you can do something for the greater good. "

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "