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" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

Scott Borchetta

Grow

Mission

Culture

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" I've always thought we've done our best work when everything is on the line. "

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "

" I'm not a politically correct person. "

" You can come after me all day long. I don't care. "

Scott Borchetta

Come

Care

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

Care

Country

" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

" Every day is an adventure, and no two days are ever alike. "

" I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. "

" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "

" There's no reason people should be hungry in our country. It's not acceptable. "

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

" I'm being myself when the camera is rolling. "

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

Scott Borchetta

Crazy

World

" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

" It never gets easier to break a new act. "

" We're a content company. And if we create the best content, every distributor will want what we have. "

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "