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" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "

Scott Borchetta

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Crazy

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" I've always thought we've done our best work when everything is on the line. "

" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

" The end game is always a hit song. "

" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

Path

Creative

" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

" The Big Machine Label Group will continue to knock down doors to break female talent. "

" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "

" I'm being myself when the camera is rolling. "

" If you stand for something, that means there are going to be people who support you and people who don't support you. "

" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

" The camera is the gatekeeper to the audience that's watching you. "

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

" When you break an artist, you learn a lot. "

" The facts show that the music industry was much better off before Spotify hit these shores. "

" If we don't have great music, we're not any company. "

" We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true. "

Scott Borchetta

Crazy

World

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "