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" Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career. "

Scott Borchetta

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" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

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" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

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" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

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" When you break an artist, you learn a lot. "

Scott Borchetta

" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

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" The facts show that the music industry was much better off before Spotify hit these shores. "

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" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

Scott Borchetta

" Relationships feed on credibility, honesty, and consistency. "

Scott Borchetta

" You've got to believe in yourself. "

Scott Borchetta

Believe In Yourself

" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

Scott Borchetta

" The end game is always a hit song. "

Scott Borchetta

" Are there a million people out there who would love a Joey Cook album? I think there probably are. "

Scott Borchetta

" If we don't have great music, we're not any company. "

Scott Borchetta

" There's no reason people should be hungry in our country. It's not acceptable. "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta

" I've always thought we've done our best work when everything is on the line. "

Scott Borchetta

" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

Scott Borchetta

" Can a label group by itself scale to make a sensible business? I don't think so. "

Scott Borchetta

" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "

Scott Borchetta

" We're a content company. And if we create the best content, every distributor will want what we have. "

Scott Borchetta

" It's such a loud world out there, so it's important to be able to be ubiquitous across formats. "

Scott Borchetta

" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

Scott Borchetta

" Like everything at Big Machine Label Group, the music comes out when it's ready. "

Scott Borchetta

" Every day is an adventure, and no two days are ever alike. "

Scott Borchetta

" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "

Scott Borchetta

" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "

Scott Borchetta

" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

Scott Borchetta

" You can come after me all day long. I don't care. "

Scott Borchetta

" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

Scott Borchetta