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" You've got to believe in yourself. "

Scott Borchetta

Believe In Yourself

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" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

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" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "

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" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

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" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

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" I've had so many conversations with new artists trying to figure out their careers. "

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" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "

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" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

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" The camera is the gatekeeper to the audience that's watching you. "

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" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "

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" Relationships feed on credibility, honesty, and consistency. "

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" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

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" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

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" You can come after me all day long. I don't care. "

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" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

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" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

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" There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have it. "

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" There's no reason people should be hungry in our country. It's not acceptable. "

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" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "

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" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

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" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

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" The facts show that the music industry was much better off before Spotify hit these shores. "

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" Like everything at Big Machine Label Group, the music comes out when it's ready. "

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" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "

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" I'm not a politically correct person. "

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Politically Correct

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

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" The Big Machine Label Group will continue to knock down doors to break female talent. "

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" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

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" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

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