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" The world isn't all happy, shiny people, and great art doesn't come from vanilla. Great art comes from people with a point of view and are very passionate. "

Scott Borchetta

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" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "

Scott Borchetta

" I've always thought that I've had a nice gift for putting the right people together. "

Scott Borchetta

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

Scott Borchetta

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

Scott Borchetta

" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "

Scott Borchetta

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

Scott Borchetta

" You've got to believe in yourself. "

Scott Borchetta

Believe In Yourself

" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "

Scott Borchetta

" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "

Scott Borchetta

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

Scott Borchetta

" I've had so many conversations with new artists trying to figure out their careers. "

Scott Borchetta

" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "

Scott Borchetta

" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

Scott Borchetta

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

" We try to stay on the edge of the mainstream and look at what the most aggressive young kids are running toward. "

Scott Borchetta

" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "

Scott Borchetta

" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "

Scott Borchetta

" I learned that you could beat the big guys with desire, passion, and hard work. "

Scott Borchetta

" I've always thought we've done our best work when everything is on the line. "

Scott Borchetta

" It's just part of my DNA. I love racing. "

Scott Borchetta

" I'm not a politically correct person. "

Scott Borchetta

Politically Correct

" You can come after me all day long. I don't care. "

Scott Borchetta

" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

Scott Borchetta

" It never gets easier to break a new act. "

Scott Borchetta

" The facts show that the music industry was much better off before Spotify hit these shores. "

Scott Borchetta

" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "

Scott Borchetta

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

Scott Borchetta

" When you break an artist, you learn a lot. "

Scott Borchetta

" It's a rare opportunity when you can do something for the greater good. "

Scott Borchetta

" Most of our artists are songwriters, so the songs are still central to all this. If you don't have great songs, it doesn't matter the marketing or how many times you are on TV; you can only polish it so much. "

Scott Borchetta