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" I've always thought we've done our best work when everything is on the line. "
Scott Borchetta
Thought
Best
Done
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" When you break an artist, you learn a lot. "
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Artist
You
Lot
" I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. "
Scott Borchetta
Going
Beat
You
" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "
Scott Borchetta
Back
You
Think
" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "
Scott Borchetta
Succeed
Team
Time
" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "
Scott Borchetta
Curious
College
Los Angeles
" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "
Scott Borchetta
Point Of View
View
You
" When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?' "
Scott Borchetta
Look
Work
You
" The nicest thing that my friends who've known me for 15 or 20 years say to me is, 'Man, it's crazy that you're the same guy.' It's like, 'Which guy did you expect me to be?' "
Scott Borchetta
Say
Crazy
You
" I'm not a politically correct person. "
Scott Borchetta
Politically Correct
Correct
Person
" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "
Scott Borchetta
Music
Work
Three
" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "
Scott Borchetta
Right
Life
Car
" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "
Scott Borchetta
Mission
You
Some
" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "
Scott Borchetta
Now
Product
Pride
" Our focus is still on country, but, really, on whatever music our artists are making. "
Scott Borchetta
Whatever
Music
Country
" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "
Scott Borchetta
Me
Care
Country
" Season 1 of CTV's 'The Launch' exceeded our wildest expectations! "
Scott Borchetta
Season
Our
Expectations
" Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that. "
Scott Borchetta
Back
You
Thought
" We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari. "
Scott Borchetta
Building
Harley
Ferrari
" Like everything at Big Machine Label Group, the music comes out when it's ready. "
Scott Borchetta
Music
Like
Everything
" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
Scott Borchetta
You
Experience
Road
" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "
Scott Borchetta
Culture
You
Cool
" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "
Scott Borchetta
Big
Two
Together
" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "
Scott Borchetta
Rock
California
Life
" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "
Scott Borchetta
Up
House
Guitar
" If you stand for something, that means there are going to be people who support you and people who don't support you. "
Scott Borchetta
Who
Support
Going
" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "
Scott Borchetta
You
World
Personality
" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "
Scott Borchetta
You
Relationship
Business
" I've always thought that I've had a nice gift for putting the right people together. "
Scott Borchetta
Nice
Gift
Together
" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "
Scott Borchetta
You
Most
Great
" You can come after me all day long. I don't care. "
Scott Borchetta
Come
Care
Me