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" Every day, write down a few frustrations. And then at the end of the week, you'll have maybe 10 problems. By the end of the month, maybe you have 40 to 50 problems. And then you can spend time thinking about, Is there a viable business in solving any of these everyday frustrations? "

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" The basic idea of a hackathon is to erase all routine obligations for the day so that employees can clear a mental space for creativity. "

Neil Blumenthal

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Creativity

Day

" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

" When you look at the reasons people leave companies, it's usually because their boss is a jerk or because they aren't learning and growing. "

" A good collaboration pushes the boundaries of both partners. "

" Within an office, it's important to create opportunities for anonymous feedback. "

" When it comes to marketing, creative resources are often worth far more than dollars. "

Neil Blumenthal

Far

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" Creativity is always intense. "

" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

" Asking for money can be especially intimidating. "

" Millennials are eager to make an impact, which makes them ideal for start-ups. "

" Brands are only powerful if they're real and authentic. "

" There are two elements to nailing a job interview: form and substance. 'Form' describes the outer layer of your character - your manners, your demeanor, your social skills. 'Substance' describes the inner core of your character - your intellect, your empathy, your creativity. "

" I'm not as smart as I think I am. "

Neil Blumenthal

Smart

I Think

" Warby Parker designs experiences, not products. "

" Often, companies are trying to chase growth and get into other categories or go international too quickly, and they can get in trouble doing that. "

Neil Blumenthal

Doing

Get

" Successful entrepreneurs are pretty methodical about the problem they're trying to solve. "

" The idea that you don't spam people with five emails a day or that you offer free shipping just seemed obvious to us, because that's how we want to be treated as consumers. "

" Hackathons are an amazing way to engage the team, foster collaboration, and knock out great work. "

" Giving employees agency over their workspace encourages them to think carefully about the conditions in which they work best, and it gives them the tools to forge that environment. "

" During times of plenty - when venture funding is abundant and startups multiply like rabbits - every business looks like a winner. "

Neil Blumenthal

Business

Looks

" Warby Parker is a data-driven company. "

Neil Blumenthal

Company

Parker

" If you peek behind the curtain at any type of company, you'll see that things are far less organized than you'd expect. "

" For any collaboration to work, each partner must have a strong sense of identity. If one overpowers the other, it's like mixing lemonade with water - you wind up diluting the brew. "

" If faced with two competitive candidates, every company will hire the person who evinces more enthusiasm. "

" A workplace that encourages self-awareness is an environment where the most productive, curious, and innovative people thrive. "

" At Warby Parker, we say that we're customer focused but medium agnostic. "

" Avoid the 'squeaky wheel gets the grease' habit of overreacting to the loudest feedback. The first time you hear a particular piece of feedback, treat it like a clue and do some investigating. Find out how deep it goes - maybe it stops at the surface and won't be an issue, maybe not. "

" We have been very focused on eyeglasses in particular because it's a massive industry. "

" Details matter. They create depth, and depth creates authenticity. "

" I completely believe in the lean startup and minimum viable product; I just I think that people are setting the threshold for minimum viable too low. "