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" When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission. "

Neil Blumenthal

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" Every generation trash-talks younger generations. Baby boomers labeled Generation X a group of tattooed slackers and materialists; Generation Xers have branded millennials as iPhone-addicted brats. "

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" Building a consistent experience and firm identity was instrumental in our ability to swiftly build our online presence, open four stores as well as a mobile store in a converted yellow school bus, and launch six shops-in-shops. "

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" It never gets old watching someone receive their first pair of glasses and regain their vision and their life. "

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" It's impossible to predict crises - or to control them once they hit - but you can absolutely prime yourself to ride them out as best as possible. "

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" Regardless of what you plan to use it for, the goal should always be to raise money right before you need it. You don't want to get into a situation where you need cash and you're unable to raise it - or you're unable to raise it on favorable terms. As with any negotiation, you want to raise from a position of strength. "

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" Warby Parker designs experiences, not products. "

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