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" It's not an experiment if you know it's going to work. "

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" I'm skeptical of any mission that has advertisers at its centerpiece. "

" I grew up reading science fiction. "

Science Fiction

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" You're not going to make Hemingway better by adding animations. "

" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" What's dangerous is not to evolve. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" The human brain is an incredible pattern-matching machine. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" If you can't tolerate critics, don't do anything new or interesting. "

" Part of company culture is path-dependent - it's the lessons you learn along the way. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" Cultures, for better or worse, are very stable. "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "

" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "

" You want your customers to value your service. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "