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" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "
Jeff Bezos
Key
Old
Real Estate
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" What's dangerous is not to evolve. "
Jeff Bezos
Change
Dangerous
Evolve
" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "
Jeff Bezos
Think
Only
Innovation
" I'm skeptical that the novel will be 're-invented.' "
Jeff Bezos
Novel
Skeptical
Will
" For people who are readers, reading is important to them. "
Jeff Bezos
Them
Important
People
" My view is there's no bad time to innovate. "
Jeff Bezos
View
Time
Innovate
" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "
Jeff Bezos
Wrong
More
Explore
" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "
Jeff Bezos
Work
Try
Two
" It's not an experiment if you know it's going to work. "
Jeff Bezos
You
Experiment
Going
" You want your customers to value your service. "
Jeff Bezos
Service
Value
Want
" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "
Jeff Bezos
You
Work
Think
" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "
Jeff Bezos
Government
Change
Time
" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "
Jeff Bezos
Internet
People
Simple
" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "
Jeff Bezos
About
You
Most
" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "
Jeff Bezos
Common
Motivation
Motivated
" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "
Jeff Bezos
Think
Find
Habit
" People will visit Mars, they will settle mars, and we should because it's cool. "
Jeff Bezos
Settle
Visit
Will
" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "
Jeff Bezos
High
Internet
Small
" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "
Jeff Bezos
People
Need
Moon
" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "
Jeff Bezos
You
Good
Learning
" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "
Jeff Bezos
Will
Make
Better
" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "
Jeff Bezos
Opportunities
Innovation
Good
" Part of company culture is path-dependent - it's the lessons you learn along the way. "
Jeff Bezos
Culture
Learn
Along
" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "
Jeff Bezos
Motto
Origin
Blue
" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "
Jeff Bezos
Worst
Consumerism
Improve
" If you can't tolerate critics, don't do anything new or interesting. "
Jeff Bezos
Interesting
Anything
Critics
" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "
Jeff Bezos
Level
Stage
Washing
" Infrastructure web services had to happen. "
Jeff Bezos
Happen
Infrastructure
Web
" My own view is that every company requires a long-term view. "
Jeff Bezos
Long-Term
Company
Own
" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "
Jeff Bezos
Won
Push
Us
" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "
Jeff Bezos
Progress
People
Time