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" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

Jeff Bezos

People

Evil

Home

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" I've always been at the intersection of computers and whatever they can revolutionize. "

" I don't want to use my creative energy on somebody else's user interface. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" You want your customers to value your service. "

" Strip malls are history. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

Jeff Bezos

Won

Push

" If you can't tolerate critics, don't do anything new or interesting. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" You don't want to negotiate the price of simple things you buy every day. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

Jeff Bezos

Wait

Being

" If you don't understand the details of your business you are going to fail. "