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" Part of company culture is path-dependent - it's the lessons you learn along the way. "

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" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" The key thing about a book is that you lose yourself in the author's world. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" For people who are readers, reading is important to them. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" I don't want to use my creative energy on somebody else's user interface. "

" I grew up reading science fiction. "

Science Fiction

" People will visit Mars, they will settle mars, and we should because it's cool. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" Cultures, for better or worse, are very stable. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" Ebooks had to happen. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" There'll always be serendipity involved in discovery. "

" If you don't understand the details of your business you are going to fail. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" Life's too short to hang out with people who aren't resourceful. "

" I very much believe the Internet is indeed all it is cracked up to be. "