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" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

Jeff Bezos

Big

Successful

Ideas

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" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" Cultures, for better or worse, are very stable. "

" Life's too short to hang out with people who aren't resourceful. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

Jeff Bezos

Think

Motivation

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" I don't want to use my creative energy on somebody else's user interface. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles. "

" If you can't tolerate critics, don't do anything new or interesting. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

Jeff Bezos

Won

Push

" The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated. "

" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "

" We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. "

" You want your customers to value your service. "

" Ebooks had to happen. "

Jeff Bezos

Had

Happen

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" You don't want to negotiate the price of simple things you buy every day. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" There'll always be serendipity involved in discovery. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "