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" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

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" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" You're not going to make Hemingway better by adding animations. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

" You want your customers to value your service. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "

" The human brain is an incredible pattern-matching machine. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "

" Life's too short to hang out with people who aren't resourceful. "

" My own view is that every company requires a long-term view. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "

" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" If you don't understand the details of your business you are going to fail. "

" I think the definition of a book is changing. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" Strip malls are history. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "