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" Just as we are enhancing the customer side of our marketplace, we are also looking for ways to increase our contributor expense. "
Jon Oringer
Looking
Side
Our
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" Offset is helping to expand our relationship with large enterprises and serve a broader set of imaging. "
Jon Oringer
Relationship
Serve
Helping
" The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive. "
Jon Oringer
Advertising
Best
Email
" I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person. "
Jon Oringer
Service
Customer
Money
" I think that initial independence is very important; that's what being an entrepreneur is all about. "
Jon Oringer
Important
Independence
I Think
" The problem with taking venture capital is if you take $5m from someone, it may feel great; you may feel like they're validating your business model. But they're giving $5m out to 20 different people, hoping one of them will be a hit. They don't really care if it's you. "
Jon Oringer
People
Business
Care
" I've little in common with the scene in Silicon Valley and San Francisco. I'm a New Yorker. "
Jon Oringer
New
Valley
San Francisco
" The best thing is to go public only when you're absolutely sure that's the right move for the company. And in order to make sure that is the case, you need to have as much control over the company as possible, which means not giving up control early on. "
Jon Oringer
Control
Giving
You
" I figured managing people was obvious - I'd tell someone what they needed to do and they'd do what I wanted. It turns out that's not the case. It was frustrating at first. "
Jon Oringer
Tell
Someone
People
" The decisions you make affect a lot of people. You have investors, employees, and customers who all rely on you. Being a leader is a 24-hour-a-day job. "
Jon Oringer
Who
People
Job
" Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us. "
Jon Oringer
Choose
Professional
Us
" There is a lack of talent in technology, and we need to be encouraging kids in school to learn how to code. We need to encourage computer science as a major. We need to encourage entrepreneurism. "
Jon Oringer
School
Technology
Talent
" Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor. "
Jon Oringer
Business
Impossible
Looking
" Rex is 60 years old with 13 million images and 10 million in archive. It's the first time we've had a historic archive to work with, which is super interesting. "
Jon Oringer
Time
First Time
Interesting
" I started Shutterstock without any outside funding; I believe in creating a lean startup. By not taking outside investors early, I was forced to use every dollar I had as efficiently as possible. And I was able to keep a large part of the company. "
Jon Oringer
I Believe
Believe
Early
" At around 50 employees, you get to the point where you can't see what's going on all the time. So you start to have weekly check-ins, and you have days that go by without knowing exactly what's going on. "
Jon Oringer
You
Time
Go
" On average, an e-commerce client who evolves into a premier enterprise client increases their annual spend by 10 times in that first year. "
Jon Oringer
Year
Average
E-Commerce
" It turned out it was really easy to create commercial stock footage. "
Jon Oringer
Easy
Commercial
Really
" As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need. "
Jon Oringer
Selling
Need
People
" Shutterstock's ability to cultivate a healthy and expanding marketplace for both customers and contributors remains a key competitive advantage and a crucial component of our sustained growth. "
Jon Oringer
Healthy
Growth
Ability
" We significantly increased our global presence in 2014. During the year, we expanded the number of languages in which we serve customers to a total of 20. "
Jon Oringer
Year
Presence
Serve
" I hear so many startups talking about how they can raise VC instead of questioning whether they need it in the first place. "
Jon Oringer
Place
Talking
First
" I've never been very flashy or high-profile. "
Jon Oringer
Very
Flashy
High-Profile
" As I started college, I started to build software products that I could sell to people over the Web. "
Jon Oringer
College
Software
Web
" We sell to businesses who sell other stuff, so we're just going to concentrate on doing that. "
Jon Oringer
Sell
Other
Just
" Nobody is opposed to paying taxes; governments need to coordinate, work together and simplify the law. "
Jon Oringer
Work
Together
Taxes
" Editorial imagery licensing includes celebrity, entertainment, sports, and news images that capture what is happening in the world around us. "
Jon Oringer
Capture
Celebrity
News
" There aren't enough people out there that are becoming experts in technology as technology moves. "
Jon Oringer
Experts
People
Out
" In 2013, we opened our first international office in London and established a European hub in Berlin. "
Jon Oringer
International
London
Office
" I think, as an entrepreneur, you have to see the unlimited amount of potential but concentrate on your day and just keep building. "
Jon Oringer
Think
Potential
Day
" I was trying to create products to complement the pop-up blocker. All these people were giving me their credit cards. I figured I could sell them something else. "
Jon Oringer
Trying
Cards
Me