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" Never love something so much that you can't let go of it. "

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" I believe that the idea of strategic beliefs may be more important than strategic planning when thinking about how you keep the long view. "

" If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. "

" You need to have a great support around you, people that empathise, understand and yet support, because these CEO jobs are all-consuming. "

" And the reason I came to IBM was I think - I always say at a really early age, I learned you've got to be passionate about what you do. No matter what it is, you put too much, your heart and soul in it, you have to be passionate about it. You make too many sacrifices. "

" I think, particularly in our tech industry, this is an industry that has violent innovation and then commoditization, and it's a cycle of innovation/commoditization. "

" I ask everyone's opinion when they don't speak up. And then when they have an opinion, I'll ask others to talk about it. "

" If I have learned nothing else in all my years here, my biggest lesson is you have to constantly reinvent this company. That's how you get to be 103 years old. "

" I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual. "

" Artificial intelligence is one of 50 things that Watson does. There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like little Lego bricks. You can put intelligence in any product or any process you have. "

" You have to stick up for what you believe in. And that, to me, is the biggest thing you can do about driving inclusion. "

" India... what a big part you play in this story for IBM and for the world. "

" This century, the 21st century, will be the Indian century - and I really believe that. "

" Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence. "

" Ask yourself when you learn the most. I guarantee it's when you felt at risk. "

" So what it means is when you don't believe in the inevitable, it means you don't expect that that's how things have to turn out. You can change them. "

" It will not be a world of man versus machine. It will be a world of man plus machines. "

" And so when I moved to IBM, I moved because I thought I could apply technology. I didn't actually have to do my engineer - I was an electrical engineer, but I could apply it. And that was when I changed. And when I got there, though, I have to say, at the time, I really never felt there was a constraint about being a woman. I really did not. "

" If you ask me, 'So what is your business model?' Our business model's always about shifting to higher value opportunities. "

" IBM's long-standing mantra is 'Think.' What has always made IBM a fascinating and compelling place for me, is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues. "

" You define yourself by either what your clients want or what you believe they'll need for the future. So: Define yourself by your client, not your competitor. "

" Someone once told me growth and comfort do not coexist. And I think it's a really good thing to remember. "

" You build your own strategy. You don't define it by what another competitor is doing. "

" As I tell all our folks, the only reason we exist - make no mistake - is our clients. "

" When you remove layers, simplicity and speed happen. "

" I am big on - even with our whole team - it's always about, well, what were the lessons learned? Something didn't work out? What are the lessons learned? What are the lessons learned? "

" What I knew was I liked math and science, and I never wanted to memorize everything. I wanted to understand where it came from. "

" When you're on a scale like we are in 170 countries and hundreds of thousands of people, you have a single point of view. "

" The only way you survive is you continuously transform into something else. It's this idea of continuous transformation that makes you an innovation company. "

" Whatever business you're in - it doesn't matter - it's going to commoditize over time. It's going to devalue. You've got to keep moving it to a higher value. "

" Don't protect your past. Don't protect your products. "