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" People don't buy what you do, they buy why you do it. "
Simon Sinek
Buy
You
People
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" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "
Simon Sinek
Relax
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Feel
" Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. "
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" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "
Simon Sinek
Born
Nature
Rest
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" Believing that your competition is stronger and better than you pushes you to better yourselves. "
Simon Sinek
Stronger
Better
You
" A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible. "
Simon Sinek
Work
Leader
Job
" It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone. "
Simon Sinek
I Am
Learning
People
" If we care about the average working American, then Wal-Mart matters. A lot. "
Simon Sinek
American
Working
Then
" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "
Simon Sinek
People
Leader
Treat
" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "
Simon Sinek
Acceptance
You
Risk
" At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human. "
Simon Sinek
End
End Of The Day
Enjoy
" Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy. "
Simon Sinek
Personality
Leader
Tough
" It's always the organizations that are resource constrained that come up with the good ideas to win. "
Simon Sinek
Up
Always
Win
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. "
Simon Sinek
People
Famous
Performance
" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "
Simon Sinek
He
Leader
Quality
" No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you're just thinking out loud. "
Simon Sinek
Words
Climb
People
" Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? "
Simon Sinek
Together
Someone
Unique
" Most politicians are not authentic. "
Simon Sinek
Most
Politicians
Authentic
" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "
Simon Sinek
Us
Others
Way
" Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career. "
Simon Sinek
Remarkable
Strike
Afraid
" Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason. "
Simon Sinek
Reason
Travel
Halloween
" Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are. "
Simon Sinek
You
Successful
Friends
" Great leaders state out loud what they intend to do and in doing so, they get things done. "
Simon Sinek
Great
Doing
Loud
" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
Simon Sinek
Better
Value
Two
" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "
Simon Sinek
Doing
Matter
Others
" We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. "
Simon Sinek
Best
Strength
Place
" Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. "
Simon Sinek
Lead
Follow
Because
" Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. "
Simon Sinek
Good
People
Care