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" Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. "

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" Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share. "

Simon Sinek

Military

Spending Time

" Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others. "

" The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. "

" Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness. "

" Listening is active. At its most basic level, it's about focus, paying attention. "

" The cost of leadership is self-interest. "

" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "

" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "

" In this age of omniconnectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. "

" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "

Simon Sinek

Others

Way

" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "

" At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human. "

" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "

" To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world. "

" There is a difference between listening and waiting for your turn to speak. "

" There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "

" If we care about the average working American, then Wal-Mart matters. A lot. "

" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "

" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "

Simon Sinek

You

Feel

" Directions are instructions given to explain how. Direction is a vision offered to explain why. "

" We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives. "

" One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process. "

" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "

" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "

" When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. "

" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "

" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "

" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "

" The big picture doesn't just come from distance; it also comes from time. "

" I love science fiction - always have. "