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" I think that, ah, I'm a very goofy sort of person in many ways. "

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" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" The key thing about a book is that you lose yourself in the author's world. "

" You're not going to make Hemingway better by adding animations. "

" One of the things it was obvious you could do with an online store is have a much more complete selection. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" My own view is that every company requires a long-term view. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" Cultures, for better or worse, are very stable. "

" It is very difficult to get people to focus on the most important things when you're in boom times. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" There'll always be serendipity involved in discovery. "

" You don't want to negotiate the price of simple things you buy every day. "

" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "

" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "

" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" Life's too short to hang out with people who aren't resourceful. "

" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" You want your customers to value your service. "

" I very much believe the Internet is indeed all it is cracked up to be. "

" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "

" If you can't tolerate critics, don't do anything new or interesting. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" You know, we love stories and we love narrative; we love to get lost in an author's world. "