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" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

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" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "

" I've always been at the intersection of computers and whatever they can revolutionize. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" Ebooks had to happen. "

" I think the definition of a book is changing. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" It's not an experiment if you know it's going to work. "

" Cultures, for better or worse, are very stable. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" The key thing about a book is that you lose yourself in the author's world. "

" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "

" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" I grew up reading science fiction. "

Science Fiction

" You're not going to make Hemingway better by adding animations. "

" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "