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" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

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" I very much believe the Internet is indeed all it is cracked up to be. "

" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" I don't want to use my creative energy on somebody else's user interface. "

" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "

" Infrastructure web services had to happen. "

" Beautiful speech doesn't need protection, it's ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don't have to invite them to your dinner party, but you should let them say it. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. "

" It's not an experiment if you know it's going to work. "

" Strip malls are history. "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "

" I know Elon, we're very like minded in many ways. We're not conceptual twins. One thing I want us to do is go to Mars, but for me it's one thing. He's singularly focused on that. I think motivation wise, for me I don't find that Plan B idea motivating. I don't want a plan B for Earth, I want Plan B to make sure Plan A works. "

" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" If you don't understand the details of your business you are going to fail. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures. "