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" You don't want to negotiate the price of simple things you buy every day. "

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" I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. "

" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "

" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "

" No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission. "

" I'm skeptical that the novel will be 're-invented.' "

" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "

" For people who are readers, reading is important to them. "

" You want your customers to value your service. "

" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "

" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "

" You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is. "

" Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.' "

" The key thing about a book is that you lose yourself in the author's world. "

" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

" Strip malls are history. "

" You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn't in place. "

" I'm skeptical of any mission that has advertisers at its centerpiece. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" I think there are going to be a bunch of tablet-like devices. It's really a different product category. "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" We're working on New Glenn, which is our orbital vehicle, but we have in our mind's eye an even bigger vehicle called New Armstrong. "

" People will visit Mars, they will settle mars, and we should because it's cool. "

" I don't want to use my creative energy on somebody else's user interface. "

" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "