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" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "

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" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "

Jeff Bezos

Level

Stage

Washing

" I very much believe the Internet is indeed all it is cracked up to be. "

Jeff Bezos

Believe

Indeed

" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "

" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "

" The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude. "

" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "

Jeff Bezos

Solar

High School

" I don't want to use my creative energy on somebody else's user interface. "

" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "

" A company shouldn't get addicted to being shiny, because shiny doesn't last. "

" Of course humans like to explore, and we should. There's nothing wrong with that. But it's more than that. It's essential for your children and your children's children. "

Jeff Bezos

Wrong

Explore

" I believe you have to be willing to be misunderstood if you're going to innovate. "

" You want your customers to value your service. "

" If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. "

" If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. "

Jeff Bezos

Wait

Being

" For many people, extended reading sessions on an LCD display cause eyestrain. "

" Strip malls are history. "

" Great industries are never made from single companies. There is room in space for a lot of winners. "

" It's not an experiment if you know it's going to work. "

" I think that, ah, I'm a very goofy sort of person in many ways. "

" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "

" I think the definition of a book is changing. "

" There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. "

" Infrastructure web services had to happen. "

" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "

" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "

" You're not going to make Hemingway better by adding animations. "

" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "

" The human brain is an incredible pattern-matching machine. "

" Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. "

" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "