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" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

Judy Smith

Mistakes

Mistake

Internet

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" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

Judy Smith

Try

Charge

" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" I definitely never had an affair with the president. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" My law degree has always been incredibly helpful. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" I think there are some things that just cannot be fixed. "

" Look at the facts as they truly are, not as you want them to be. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

Judy Smith

Friend

School

" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" A crisis, by its very nature, is a negative event. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" The truth of the matter is, when you think about it, we all make mistakes. "