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" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

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" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "

" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "

" My experience at the White House was invaluable. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

" The truth of the matter is, when you think about it, we all make mistakes. "

" I definitely never had an affair with the president. "

" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" A crisis, by its very nature, is a negative event. "

" Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" I think there are some things that just cannot be fixed. "

" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" My law degree has always been incredibly helpful. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "