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" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

Judy Smith

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" Make sure you are clear about the expectations your boss has for you. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" The ambition and focus that propel you to success can also be your downfall. "

" I definitely never had an affair with the president. "

" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" Look at the facts as they truly are, not as you want them to be. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "

" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" My law degree has always been incredibly helpful. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "