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" My law degree has always been incredibly helpful. "

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" I charge by the hour, or I am on a retainer. We try to work with the client. "

" Protect yourself by always having a record of what transpired or was said in any situation that might be considered sensitive. "

" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

" Make sure you are clear about the expectations your boss has for you. "

" My experience at the White House was invaluable. "

" Look at the facts as they truly are, not as you want them to be. "

" I definitely never had an affair with the president. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

" Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "

" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "