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All Quotes by author - Judy Smith

" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

" A crisis, by its very nature, is a negative event. "

" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

" I definitely never had an affair with the president. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" I remember having lunch with a friend who worked at the White House. I'd just graduated from law school but kept telling my friend what they needed to do and weren't doing right about the Iran-Contra affair. The next day, I got a call from the White House, offering me a job. "

" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "

" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" I think there are some things that just cannot be fixed. "

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" Look at the facts as they truly are, not as you want them to be. "

" Make sure you are clear about the expectations your boss has for you. "

" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "

" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

" My experience at the White House was invaluable. "

" My law degree has always been incredibly helpful. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

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