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" Most people somehow look at people in the crisis industry as fixers, but some things can't be fixed by an outside person. "

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" Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" Sometimes people honestly don't realize the magnitude of their words and have no idea that boundaries have been crossed. "

" Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions. "

" I think there are some things that just cannot be fixed. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "

" Look at the facts as they truly are, not as you want them to be. "

" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "

" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "

" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

" Make sure you are clear about the expectations your boss has for you. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" A crisis, by its very nature, is a negative event. "

" If you make a mistake at work, address it as soon as possible - don't hide it. "

" The truth of the matter is, when you think about it, we all make mistakes. "

" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

" Whatever the issue is or problem is, you have to own it, and you have to face into it. If not, it will just really get worse, and it will get compounded. "

" My experience at the White House was invaluable. "

" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "