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" I think there are some things that just cannot be fixed. "

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" So many people apologize because they feel like they have to - that it's the appropriate thing to do, that it may help them down the road. But people can tell whether you're sincere. "

" The ambition and focus that propel you to success can also be your downfall. "

" Oftentimes, rumors burn white hot only to fizzle as fast as they ignited. "

" Unless you work in HR, it's not your responsibility to necessarily police and monitor workplace conversation. "

" My experience at the White House was invaluable. "

" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "

" A wonderful quality about America is that we love redemption stories. We're quick to lash out and assign blame, but we also draw from deep reservoirs of forgiveness. "

" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "

" When you're working in crisis situations, people have a tendency - particularly the media - to stake out your house. "

" At the end of the day, I play to win, and otherwise, I wouldn't be good at my job. "

" It's good to have a healthy ego because that pushes you to succeed. But when you cross a line, and your views are not balanced, that's when you get into trouble. "

" When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back. "

" Problems arise when we go through life relying too much or too little on particular traits, which, in turn, can lead to a crisis. "

" Make sure you are clear about the expectations your boss has for you. "

" If I can, for whatever reason, inspire and motivate people, that's a good thing. "

" The truth of the matter is, when you think about it, we all make mistakes. "

" Crisis is not a nine-to-five job... Crisis happens when you least expect it. "

" We all make mistakes, and sometimes the difference that we forget is that the people we read about in the paper and on the Internet and see on TV, behind that is, at its core, a mistake. "

" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "

" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "

" While you are searching for a job, it is a good idea to be on your best behavior. "

" While it may be tempting to bask fully in the glory of success, remember: When a CEO takes too much credit for the good, they will receive far too much criticism for the bad. "

" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "

" Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the way we do business. It's a big, big game changer. "

" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "

" I charge by the hour, or I am on a retainer. We try to work with the client. "

" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "

" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "

" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "

" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "