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" The truth of the matter is, when you think about it, we all make mistakes. "
Judy Smith
You
Truth
Matter
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" There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices. "
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" Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. "
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" The same qualities that we all have that are good can lead us to bad things or lead us into a crisis if we don't try to balance them. "
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" Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be. "
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" It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability to get the morning coffee orders right. "
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" Make sure you are clear about the expectations your boss has for you. "
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" Workplace romances - or even the illusion of a workplace romance - can carry many ramifications and consequences. "
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" My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial. "
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" When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. "
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" I definitely never had an affair with the president. "
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" I think that scandal and intrigue and all of those sort of things that occur behind closed doors - whether it's on the Hill or in the White House - people all find intriguing. "
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" You do your work, and you do the best you can. That's what my parents taught me, and I think what they were saying was, 'If you do a good job, other things may come your way.' That's really been the way my career has unfolded throughout the years. "
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" I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name. "
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" Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. "
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" Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error. "
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" I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living their life just every day - is that the truth has a funny way of not going away, and telling the truth is extremely important in dealing with any problem or crisis. "
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" I think, sometimes when we face problems and issues in our life, we have a tendency to really deny that a problem exists. Or sometimes we say, oh, it'll go away, or we can handle it. It's - you know, don't worry. I've got it covered. And a lot of times, that's not the case. "
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" I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does. "
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" If I'm really telling someone what's coming ahead of them, then I'm going to say it, and I'm going to own those words. "
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" You don't want to appear as if you are not a team player, but at the same time, you don't want to be taken advantage of. "
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" I think there are some things that just cannot be fixed. "
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" Rightfully given near-deity status in the early days of industrial America, the J.P. Morgans, Rockefellers, Carnegies, and Vanderbilts of the world not only ran our country, they were also revered - and often despised - as larger-than-life personalities who could perform feats mere mortals could only dream of. "
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" I charge by the hour, or I am on a retainer. We try to work with the client. "
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" I like to believe in the good in people. But we're all going to screw up from time to time. It just happens. It really is how our best growth occurs. "
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" My experience at the White House was invaluable. "
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" When you're at the center of the universe, you have to think quickly and size up a situation instantly because, whether you like it or not, you're going to be on the news the next day. "
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