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" We have a mantra at the Big Machine Label Group: Start with crazy and work backward. "
Scott Borchetta
Crazy
Big
Start
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" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "
Scott Borchetta
Generation
Bicycle
Swimming
" Like everything at Big Machine Label Group, the music comes out when it's ready. "
Scott Borchetta
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Like
Everything
" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
Scott Borchetta
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Experience
Road
" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "
Scott Borchetta
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" The camera is the gatekeeper to the audience that's watching you. "
Scott Borchetta
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Audience
Watching
" Our focus is still on country, but, really, on whatever music our artists are making. "
Scott Borchetta
Whatever
Music
Country
" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "
Scott Borchetta
Time
Job
Sound
" Are there a million people out there who would love a Joey Cook album? I think there probably are. "
Scott Borchetta
Out
People
Love
" It's just part of my DNA. I love racing. "
Scott Borchetta
Part
Love
Just
" You can come after me all day long. I don't care. "
Scott Borchetta
Come
Care
Me
" We're not too top heavy with executives. I don't have to check with New York or L.A. My crew walks in, we talk about something, and either we do it or we don't. There's not a long, drawn out process. "
Scott Borchetta
Top
Talk
Process
" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "
Scott Borchetta
Big
Two
Together
" It's a rare opportunity when you can do something for the greater good. "
Scott Borchetta
You
Good
Greater Good
" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "
Scott Borchetta
Music
Work
Three
" Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the mainstream country-radio relationship. "
Scott Borchetta
Mission
You
Some
" The end game is always a hit song. "
Scott Borchetta
End
Song
Hit
" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "
Scott Borchetta
Think
People
Country
" There's no reason people should be hungry in our country. It's not acceptable. "
Scott Borchetta
Country
Hungry
Our
" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "
Scott Borchetta
Hollywood
Up
Me
" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "
Scott Borchetta
Me
Care
Country
" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "
Scott Borchetta
Back
You
Think
" You can have all personality in the world, the looks, etc., but if you don't have the songs, it doesn't close the deal. "
Scott Borchetta
You
World
Personality
" What's on the edge? What's next? That's where I think I do my best work - if I push my whole team to the edge. "
Scott Borchetta
Think
Team
Push
" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "
Scott Borchetta
Hurt
People
Racing
" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "
Scott Borchetta
Long
Doubt
Time
" The last thing we want is for radio to say that they can't afford to play our artists and turn off the pipe. "
Scott Borchetta
Turn
Say
Want
" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "
Scott Borchetta
Time
Together
Radio
" When you break an artist, you learn a lot. "
Scott Borchetta
Artist
You
Lot
" Can a label group by itself scale to make a sensible business? I don't think so. "
Scott Borchetta
Business
Group
Scale
" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "
Scott Borchetta
Succeed
Team
Time